The Buzzword Conversation

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About Jason and Tom

With more than 40 years of experience in agricultural spraying, Tom and Jason have researched and presented on many aspects of safe, effective and efficient applications.

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Buzzwords: Addictive vocabulary with a shelf life.
We love these terms, and they seem to make their way into our language virtually overnight. But perhaps it’s gone too far…

“At the end of the day”, what do these buzzword-laden conversations mean?
Do our “stakeholders” even know what we’re talking about?
Unfortunately, buzzwords are “the new normal.” And that means we have to “drill down” a bit to find the “actionable items”.

Watch as Jason and Tom raise this to a whole new level… and believe it or not, this really is a conversation about sprayers.