The Misplay of our Generation

We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run. –Amara’s Law of Computing We tend to overestimate the effect of a stewardship mistake in the short run and underestimate the effect in the long run. –Wolf’s Adaptation of Amara’s Law to Agricultural Stewardship […]

Read More… from The Misplay of our Generation

Exploding Sprayer Myths (ep.8): Volume

In this episode of Exploding Sprayer Myths, we lay out four steps to determining the most appropriate spray volume required to achieve good coverage. Joined by show-stealing Dr. Doug Baumann, and with the help of a lot of caffeine, we learn that there’s no silver bullet to choosing a spray volume. Special thanks to Syngenta, […]

Read More… from Exploding Sprayer Myths (ep.8): Volume

The Buzzword Conversation

Buzzwords: Addictive vocabulary with a shelf life.We love these terms, and they seem to make their way into our language virtually overnight. But perhaps it’s gone too far… “At the end of the day”, what do these buzzword-laden conversations mean?Do our “stakeholders” even know what we’re talking about?Unfortunately, buzzwords are “the new normal.” And that means we […]

Read More… from The Buzzword Conversation

Exploding Sprayer Myths (ep.7): Boom Height

It’s a new season of Exploding Sprayer Myths so we’ve got a new opening sequence! In this episode we demonstrate the importance of nozzle spacing, spray angle and boom height. We also turn a hapless pineapple into a projectile and spray dyed antifreeze on a cold winter day. Learn more about how boom height affects […]

Read More… from Exploding Sprayer Myths (ep.7): Boom Height